Evaluation
I. Choose the correct answer
1. Which one of the following
comes under print media?
a.
Radio
b.
Television
c
.Newspaper
d.
Internet
Answer: c
.Newspaper
2. Which one of the following is the
broadcast media?
a.
Magazines
b.
Journals
c.
Newspaper
d.
Radio
Answer: d. Radio
3. Which invention has brought
the world closure?
a.Typewriter
b.
Television
c.Telex
d.
none of these
Answer: b.
Television
4. Which is mass media?
a.
Radio
b.
Television
c.
Both a & b
d.
None of these
Answer: c. Both a
& b
5. why is it necessary for media
to be independent?
a.
to earn money
b.
to encourage company
c.
to write balanced report
d.
none of these
Answer: c. to write
balanced report
II. Fill in the
blanks
1.
Mass
media have made the world smaller and closer.
2.
Every individual person is a medium of Expression.
3.
Printing press was invented by Johannes Gutenberg.
4.
Ethics
is a code of values which govern our lives.
5.
Akashvani
All India Radio is the radio broadcast of the Government of
India.
III. Match the
following
Narrowcast
media - films
Social
media - posters
Print
media - seminar
Web
media - google web site
Broadcast
media - facebook
Answer:
Narrowcast media - seminar
Social media - facebook
Print media - posters
Web media - google web
site
Broadcast media - films
IV. Consider the
following statements:Tick the appropriate answer
1.
Assertion: Print media has been
referred to as peoples University
Reason: They
perform the role of public informer, educate, custodian of public interest.
a.
A is correct and R is the correct explanation of A
b.
A is correct and R is not the correct explanation of A
c.
A is wrong and R is Correct
d.
Both are wrong
Answer: a. A is correct and R is the correct explanation of A
2.
Find the odd one
a.
newspapers b. magazine c. journals d. twitter e. posters
Answer: d. twitter
3. consider the following statements and choose
the correct answer form the codes given below.
a.
Media is generally the agency for inter-personal communication.
b.
Media is very powerful entity on the earth.
c.
Media plays a prominent role in the formation of public opinion.
d.
Media does not have any responsibility
i.
a,b and c are correct
ii.
a,c and d are correct
iii.
b,c and d are correct
iv.
a,b and d are correct
Answer: i. a,b and c are correct
V. Answer in one or
two sentences
1. What is media?
Media is generally the agency for inter-personal communication.
Media includes every broadcasting and narrowcasting medium. Media is the plural
of the word medium. Such a medium or media allows to communicate messages,
thoughts, ideas views, etc.
2. How does the public get the
news about the decision that are taken in the Legislative Assembly?
Media carries every report of action of administration of the
government. Based on the information, the public get the news about the
decision that are taken in the Legislative Assembly.
3. What are the importance of
local media?
Almost all the media concentrate little in bringing about the
local news. They ignore the problems and issues of poor people. So local media
in each locality gives importance to the local problem of the public.
4. Media is the fourth pillar of
democracy. Justify
The four pillars of democracy are Judiciary, Executive, Legislature
and Media. Media, the fourth pillar of democracy ensures the working of all the
above three systems. It ensures that people living in far off areas of the
country are aware of what’s happening in the rest of the country. Mass media is
the important vehicle for information, knowledge and communication.
5. State any two responsibility
of media.
1. Media should provide a balanced report on any matter.
2. The responsibilities of media are to serve the people with
news, views, comments and information on matters of public interest in a fair,
accurate, unbiased and decent manner and language.
VI. Answer the
following in detail
1. How can we classify media?
Narrowcast Media - Cable Television,
Direct mail, Seminar
Broadcast Media - Films,
Television, Radio
Print Media - Newspapers,
Magazine, Journals, Books, Posters, Reports
Web Media - Google
website and Blogs
Social Media - Twitter,
Facebook, WhatsApp and Instagram
2. In what ways does the media
play an important role in a democracy?
Media is the backbone of democracy. It is the driving force of
public opinion. It enlightens and empowers the people. Media carry eveiy report
of action of administration of the government. Based on the information, the
citizen can learn about the functioning of the government and day to day
happenings taking place around them. It arranges the debate on current affairs
so that we can get the different views for the same issue. Media reminds the
government of its unfulfilled promises to the public. It educates masses in
rural areas. Parliamentary democracy can flourish only under the watchful eyes
of media. Media not only reports but acts as a bridge between the state and
public. Thus the media acts as a watch dog of the democratic government. A
democracy without media is like a vehicle without wheel.
3. What are the advantages of
media?
Media keeps the people awakened and creates the awareness. Like
a mirror it shows various social, political and economic activities around us.
It exposes the strength and weakness of the government. All the TV channels
telecast national and international news. Social problems are portrayed in many
cinemas. Media fights against the socio-political evils and injustice in our
society. Media is a powerful tool in shaping a person's understanding about the
events that occur in our daily lives.
The newspaper reflects the response of the people to the
government policies. Thus print media and electronic media help the people to
express their opinion on important social issues. Media enlightens and empowers
the people. It can educate the voters and ensures that government is
transparent and accountable. Media carries every report of action of
administration of the government. Based on the information, the citizen can
learn about the functioning of the government and day to day happenings taking
place around them.
VII. HOTs
1. Is Media necessary? Why?
Every individual person is a medium of expression. An individual
interacts through the media to reach other individual and institutions. Media
is generally the agency for inter-personal communication. Media allows to
communicate messages, thoughts, and ideas. Media acts as a watch dog of the
democratic government. A democracy without media is like a vehicle without
wheel. It reminds the government of its unfulfilled promises to the public. It
educates masses in rural areas. Media carries every report of action of
administration of the government. Based on the information, the citizen can
learn about the functioning of the government and day to day happenings taking
place around them. The newspaper reflects the response of the people to the
government policies. Thus print media and electronic media help the people to
express their opinion on important social issues. So Media is necessary.
2. What do you know about the
term press conference?
Press conference is a meeting held by famous or important
persons in which they answer journalists questions. It is a public relations
event in which the important persons present information to mass media.
Sometimes they make important announcements to newspaper, magazines and TV
broadcasts. They also answer the question raised by the media. Mostly press
conferences are held by corporations, businessmen, politicians and government
officials. It offers the advantage of reaching all media at the same time. It
also builds excitement or anticipation about an event. For example: on July 22,
2019 after launching the Chandrayaan - 2 in the space, I.S.R.O leader met the
press and gave information about that event. The press conference is also
called news conference.
3. In what ways media affects our
daily lives?
People depend on the media for various needs including
entertainment and information. Media keeps the people awakened and it has
become one of the major instruments of social change. Media not only brings out
the day to day happenings in the world, but also exposes the strength and
weakness of the government. It also advertises the various products produced by
the private companies. It creates the awareness. All the TV channels broadcast
national and international news. Social problems are portrayed in many cinemas.
Media provides a balanced report on any matters. It fights against the
socio-political evils and injustice in our society while bringing empowerment
to the masses and facilitating development. It has become a part of the
everyday life of the people. They play a significant role in shaping a person’s
understanding and perception about the events that occur in our daily lives.
The newspaper reflects the response of the people to the
government policies. Thus print media and electronic media help the people to
express their opinion on important social issues.
4. Media is a boon or bane.
Media is a boon only. It is a minor which shows various social,
political and economic activities around us. People depend on media for
entertainment and information. Media keeps the people awakened. It expresses
the strength and weakness of the government. It fights against the
socio-political evils and injustice in our society.
Meida has become a part of the everyday life of the people. They
play a significant role in shaping a person's understanding and perception
about the events that occur in our daily lives. The print media helps the
people to express their opinion on important social issues.
Media is the backbone of democracy. It enlightens and empowers
the people. Media carries every report of action of administration of the
government. Based on the information the citizen can learn about the
functioning of the government and day to day happenings taking place around us.
VIII. Activity
1. Focus on a particular news.
Collect information about that news from various media. Compare and write down
the similarity and differences
2. Prepare an album – ‘the growth
of media’ (from early period to till now).
3. Prepare a newspaper and
circulate in your class.
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